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Seminars  

20 Events
  • 8:00 am — 9:00 am

    5 Reasons Why Online Reviews Directly Impact Your Bottom Line

    B303

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    Online reviews are the new word of mouth, and shops that want to separate themselves from the competition are placing more emphasis on collecting and managing online reviews on sites like Google, Facebook. In this presentation, we will cover how online reviews improve discovery by boosting your local SEO ranking, drive traffic to your shop, and finally influence purchase decisions. We’ll also identify ways that online reviews can impact the lifetime value of your customer and how you can use feedback from reviews to improve operations and drive efficiencies.
     
  • 8:00 am — 9:00 am

    Practical Production Processes

    B308

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    This presentation helps the attendee determine if a vehicle is ready to be put into the repair process. It covers thoroughly reviewing the damage assessment to see what steps are required in the repair as well as parts and sublets. Through the repair review the attendee will understand how to sequence repair steps to ensure positive workflow of the repair and use the damage assessment to validate all steps in the repair to ensure all items required for the repair are on hand, a technician meeting the repair skill is available and sublets can be performed as needed.
     
  • 8:00 am — 9:00 am

    Grow Your Network

    B306

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    What makes up your network? Who is in your network? This session takes a deep dive into the consumer journey. Take a step back and truly understand the consumer experience. How do you process and technologically impact your consumers? How do you leverage those technologies and processes to optimize that journey. Join us for an interactive discussion on the modern consumer and how to optimize your "profile" for the most success. Understanding how processes and technology can affect your network will allow you to take action and make a positive impact.
     
  • 8:00 am — 11:00 am

    Using Current Probes to Diagnose Driveability Dilemmas

    B202

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    Inductive current probes have been around for years, even the venerable VAT40 charging/starting systems tester had one! Current probes use induction and “clamp” around a wire which gives us a non-intrusive method of viewing current flow in a circuit. These tools are not just for checking starting and charging system anymore. Coupling these tools with the modern DSO, or lab scope, they are incredibly powerful diagnostic instruments! Current probes can be used for checking engine mechanical integrity, ignition and injection system operation, active wheel speed sensors, shorted engine sensors, parasitic draws and even for network diagnostics. Current probe tooling options and techniques will be discussed in this class. Case studies will support some interesting approaches to some unique diagnostic dilemmas. One is only limited by ones’ imagination and creativity when it comes to this affordable and often underappreciated tool.
     
  • 8:00 am — 11:00 am

    Gasoline Direct Injection: GDI Driveability and Diagnosis in the Real World

    B203

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    GDI is here to stay and to successfully deal with problems related to GDI, you need to understand the theory and testing techniques needed to diagnose them.This session is more than classroom theory! Attendees will see the techniques they are shown used in real world fixes!
     
  • 8:00 am — 11:00 am

    Mastering Voltage Drop Testing

    B207

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    This class will focus on teaching one of the most vital electrical testing techniques techs should know - voltage drop testing. Beginning with an overview of what exactly voltage drop is and its effect on today’s computerized vehicles, the class will move on to techniques followed by real-world examples that will allow attendees to put their new knowledge to the test.
     
  • 8:00 am — 11:00 am

    Transmission Diagnostics for the Non-Trans-Tech

    B204

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    Transmissions have been controlled by computers for a long time. As a result, transmission issues can be electrical or hydraulic/mechanical in nature. When a vehicle with a transmission issue rolls into a shop it is often “shipped” to a transmission shop. Why? A perfectly capable technician who can accurately diagnose an engine issue could tackle the transmission issue. Why lose the customer? This course outlines a logical process for attacking transmission failures. Using tools and techniques that driveability technicians already possess, we will discuss how to draw the line between an electrical problem or an internal transmission issue. Basic knowledge of automatic transmissions is a plus, but this course is geared towards non-transmission technicians.
     
  • 9:30 am — 10:30 am

    The Winning Mindset of America's Greatest Body Shops

    B305

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    Dave Luehr, author of “The Secrets of America’s Greatest Body Shops,” insists that right now is the best time in history to be in the collision repair industry, but only for those with the right mindset. In this fun and engaging course, Dave will teach the audience what the “right mindset” is and how any shop leader willing to challenge their old beliefs can adopt and apply better thinking and habits to help them achieve new higher levels of performance excellence in all areas of their business and life. This class promises to be very motivational and inspiring for those questioning their ability to survive in today’s challenging collision repair industry.
     
  • 9:30 am — 10:30 am

    Scanning, Diagnostics, Recalibration and Reprogramming

    B303

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    Integrating diagnostics into your workflow is the new normal. Pre and Post scanning provides a diagnostics solution to record, assist in repairs and return a vehicle to pre-accident condition electronically as part of the whole repair process. This training will show you how diagnostics fits into today’s collision centers. Diagnostics is not simply scanning a vehicle for codes, it's understanding when to scan as well as how to use the information gathered to return the vehicle to pre accident condition. Learn how diagnostics could fit in to the repair process while gaining a greater understanding of a Diagnostic Solutions and what will be required to complete a safe a proper repair that includes diagnostics.
     
  • 9:30 am — 10:30 am

    Make Marketing Fun

    B306

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    Marketing can be fun when you learn how to recognize the missed opportunities that are right in front of you. How things such as community involvement, local outreach and sponsorship opportunities can brand you as a trusted local business, makes your name be remembered and recognized as a community advocate, a local business that cares about the community, and the causes that they care about. Not all of our marketing ideas are done to make money, some create loyal customers that trust us and would not think of going to the competition. Come and learn how we have achieved outstanding results while becoming the area leader with the most awards, community recognition, and the most trusted body shop in our markets.
     
  • 4:00 pm — 7:00 pm

    Get Your Shop Noticed with an Effective Internet and Social Media Strategy

    B201

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    Have you ever spent a lot of money on expensive advertising that didn't get you the traffic you deserve? Traditional advertising methods are becoming more expensive and less effective. In this exciting session, Matt Winslow of ATI’s Automotive Training Institute shares cutting edge tips to drive cars to your bays and profits to your pockets by using the Internet and Social Media effectively.

    Discover the critical information that MUST appear on page 1 of your website, yet most web designers forget and most shop’s websites lack.

    Learn why most customers DON’T go to your website to find you and what to do about it.

    Discover why most web-based ads are ignored and learn how to connect with today's customers with the right message.

    Find out what your customers are saying about you on the Internet!

    Learn why only 20% of most email you send is actually read by customers and how to dramatically increase email open rate.

    Learn which Social Media sites help you appear on Google’s page one and which don’t.

    Uncover critical Social Media mistakes that turn off customers and how to avoid them.

    Harness the power of today's smart phones to connect with today's online savvy customers.
     
  • 4:00 pm — 7:00 pm

    Chemistry Lessons for a Multi-Generational Workforce

    B203

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    Do you ever find members of your team frustrated, tense, distracted, upset or unreasonable with other members of the team? Wonder why? Well, Gen Y thinks Gen X is a bunch of whiners. Gen X believes Gen Y is arrogant. And everyone thinks the Boomers are self-absorbed workaholics.

    While the younger generation’s entitled attitude is clashing with the older worker’s values, Gen Y’s presence is improving workplace policy for everyone. Once we understand their differences and learn what is important for each group we can work together effectively.
     
  • 4:00 pm — 5:00 pm

    End the Shortage! Growing Your Own Technicians

    B304

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    The #1 problem facing the automotive industry is the technician shortage. You can either keep complaining, or you can do something about it. In this session we’ll talk about how to find technician candidates, implement a mentoring system, and set your shop up to keep technicians for the long run (while your competition keeps struggling). 
     
  • 4:00 pm — 7:00 pm

    Controlling the Front

    B214

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    Sales is driven by effective communication and negotiation; this all begins with your front-end. This class includes effective role-playing drills, classroom exercises and an interactive Q&A session. 

    Attendees will learn: 
    • Effective communication skills
    • How to implement organization and structure into your shop
    • Tips and tricks on dealing with customer objections
     
  • 4:00 pm — 5:00 pm

    Activating Your ADAS Knowledge: Diagnosing Driver Assist Systems

    B217

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    ADAS (Automated Driver Assist Systems) are becoming common on today’s vehicles as we move closer to fully autonomous vehicles.  In this course Delphi Technologies' senior technical trainer Dave Hobbs will cover;
    • Educating your customers on the levels and limitations of ADAS systems
    • Overview of Lane Keep Assist, Lane Departure Warning, Blind Spot Monitor, Adaptive Cruise, etc.
    • Hardware overview (RADAR, LIDAR, smart cameras and ultrasonic sensors)
    • Camera / sensor aiming equipment, windshield and paint concerns, etc.
    • ABS, electronic throttle and E-steering interactions / customer concerns
    • Diagnostic tool data interpretations, service do’s and don’ts and case studies 
     

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