Green bathroom: What’s the difference between going green and greenwashing?

The Green Bathroom is a future concept that represents the optimal combination of water- and energy-saving products, eco-friendly industrial production and enduring design – while simultaneously conveying a sense of being in touch with nature.
What makes a bathroom “genuinely” sustainable? What market opportunities do eco-friendly products create? What do the companies of the German bathroom sector deliver when it comes to sustainability?
The Green Bathroom is a future concept that represents the optimal combination of water- and energy-saving products, eco-friendly industrial production and enduring design – while simultaneously conveying a sense of being in touch with nature.
On the first day of the Pop up my Bathroom Magazine there will be a talk about sustainable materials and products, a discussion of the market opportunities for sustainable bathrooms and looking at how companies in the bathroom sector are living sustainability.
Participants of the talk: Dr Susanne Sollner (burgbad) / Yvonne Piu (Kaldewei) / Frank A. Reinhardt (FAR.consulting) / Wolfgang Burchard (VDMA).
Host: Jens J. Wischmann (Vereinigung Deutsche Sanitärwirtschaft e. V. (VDS))