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John Herbert

General Secretary

John has spent more than 37 years in the Home Improvement business. He was the Managing Director at Knauber in Germany for 17 years, after which he spent some time in the USA as President of The Home Depot EXPO Design Centre West Coast USA. 


In 2002 he was appointed managing director of the BHB, the DIY Retail Association for Germany. John Herbert is the co-founder and General Secretary of EDRA, The European DIY Retail Association, which was founded in 2002. GHIN, the Global Home Improvement Network, was established in 2010 due to demand from companies outside of Europe to join EDRA.


Today EDRA-GHIN has 215 members operating in 75 countries with over 30,000 home-improvement stores and members’ sales over €310 billion. With contact to almost every home centre company globally, EDRA-GHIN has its finger on the pulse of current developments, best practices, new and successful concepts and latest home improvement trends. 


In the past 15 years John has travelled over 400 times visiting almost all major Home Centre companies globally. 


Consumer Goods Digital Day ENG
11:10 — 11:40 AM
April 20 '21
Subject to changes without notice

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