Thanks to the success of platforms like Instagram, Pinterest, Facebook & Co, social commerce is a much-debated issue today. At the same time, "classic" online commerce has also been experiencing an unprecedented boom since the global pandemic starte. More and more retailers are expanding their digital business models and also using social media channels for marketing and selling products.

This talk gives you a first insight on...

... what social commerce means for online retailing and how it works

... which products are particularly suitable for Social Commerce

... how you create a more “social” commerce environment in your online shop with little effort

... expert tips and typical obstacles you should be aware of