Corona and no end – Managing the new Normal
Last year, we experienced a real digitalisation and online boom, while on the other hand, retail shops are struggling to survive. The COVID-19 pandemic has simply turned the entire (retail) world upside down, which presents retailers and manufacturers in particular - whether small or large - with completely new challenges.
Where is the online journey heading in 2021 and what can retail shops do to counter this? In a nutshell: what new concepts, services and offers - online and offline - are in demand?
Anne Lisa Weinand, Head of ECC KÖLN, will reveal to you what "the new normal" looks like in the retail world based on exclusive consumer and market insights and provide you with practical recommendations for action.