HP: Inside the “Advance, Transform, Disrupt” strategy
HP recently announced that it was planning to introduce printers and MFP's at a higher price point but featuring the capability to use non-original toner and ink. This unconventional approach, if successful, could be pivotal in reinventing the market for toner and ink supplies. In this presentation, we will consider the motives behind this radical move by HP and explore the implications and sensitivities for printer and supplies customers, channel partners, competitor OEM’s and the aftermarket industry.
Speaker: Peter Mayhew, Director & Senior Analyst, Lightwords Imaging