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At Paperworld, the international trade fair for paper, office supplies and stationery products, you'll find all the industry's latest trends and product ideas. With the unique diversity of products from major brand manufacturers, international newcomers and many others, Paperworld is the most important industry forum, source of ideas and order platform for the wholesale and retailer sectors as well as for corporate buyers.

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Remcon Seminars Hall 6 Level 1, D60
4:00 — 4:45 PM
January 26 '20

HP: Inside the “Advance, Transform, Disrupt” strategy

HP recently announced that it was planning to introduce printers and MFP's at a higher price point but featuring the capability to use non-original toner and ink. This unconventional approach, if successful, could be pivotal in reinventing the market for toner and ink supplies. In this presentation, we will consider the motives behind this radical move by HP and explore the implications and sensitivities for printer and supplies customers, channel partners, competitor OEM’s and the aftermarket industry.


Speaker: Peter Mayhew, Director & Senior Analyst, Lightwords Imaging

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