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Anja Bisgaard Gaede
Anja Bisgaard Gaede is the founder of SPOTT trends
& business, which links business, future trends and consumer behaviour
through consultancy, analysis of customers’ emotions, future boards,
seminars and presentations, trend inspiration, a trend council and articles. SPOTT
trends & business combines neuroscience, trend forecasting and commercial
experience to turn trends into business for Scandinavian clients with an
Anja has an MA degree in communication with a
specialization in lifestyle, consumerism and experience economy. In addition to
conducting numerous presentations and consultations over the past 12 years, she
has published the Danish book Skab god kemi med dine kunder- oplevelesesøkonomi
i detailhandlen (Customer Chemistry – experience economy in retail) and
edited the anthology Fashion Film and Transmedia.