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Anja Bisgaard Gaede
Anja Bisgaard Gaede is the founder of SPOTT trends & business. Her company provides Scandinavian lifestyle brands with consumer insights, trend and colour forecasts for spot on business development. SPOTT creates the essential links between future trends, consumer behaviour and business. This calls for a new and innovative approach where neuroscience, trend forecasting and commercial experience is combined with turning trends into business for lifestyle clients. SPOTT teams up with freelance art direction and textile design partners to serve clients such as fashion and design companies, city development, creative colleges, retail lifestyle organisations and media companies.
Anja has a Master’s degree in communication, specialised in fashion, consumerism, and experience economy. Besides numerous presentations, customer analyses, product development cases, strategy sessions and consultations over the past 14 years, she has also published the Danish book “Skab god kemi med dine kunder – oplevelsesøkonomi i detailhandlen (Customer Chemistry – Experience Economy in Retail”) and edited the anthology “Fashion Film and Transmedia”.