Vossen is Green - Can vegan towels be eaten?
How can sustainability be combined with urban coolness in the home textiles sector? One megatrend is the establishment of the vegan lifestyle in ever broader sections of our society. This has given VOSSEN the incentive to develop its own collection to meet the growing demand for such products. The collection is 100% vegan and has been certified by the European Vegetarian Union. "Vegan is not organic, but cool. VOSSEN stands for innovation - the development of "VEGAN LIFE" sustainably secures the location and creates the basis for further growth. The presentation is a case study of how progressive and cool sustainability can be staged.