Turning the sleep experience into a magnet for hotel guests
The results of a survey of 2000 travellers will be presented. Participants were asked about the sleep experiences they wish to have and those they do not wish to have at hotels. Sleep experiences will be presented as unique selling points in diverse hotel concepts. The sleep experiences offered range from analogue to high-tech. For the study, an analysis of the diversity in the range of guests was conducted to facilitate the allocation of specific sleep experiences to the users of different hotel concepts and categories.