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Ambiente Academy Hall 11.1 E51
12:15 — 12:45 PM
February 8 '20

There are no alternatives to digitisation and e-commerce – even for SMEs

Digital insiders forecast that all sectors will be subject to disruptive digital transformation in the medium to long term. Every attractive market segment will be fuelled by investors until one digital player prevails. Anyone that wants to successfully run a business in the future needs to respond to this development, especially in the SME segment. Following the example of digital disruption, 'online pure plays' undoubtedly offer the greatest potential growth dynamic: Lacking ballast or legacy burdens, they can grow at incredible speed. However, pure plays rarely meet the urgent need for digital transformation in traditional business areas, even in the SME segment.

Prof. Dr. Gerrit Heinemann

Professor of Business Administration, Management Theory and Retail and Head of the eWeb Research Center at the Niederrhein University of Applied Sciences

Subject to changes without notice

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