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Ambiente Academy Hall 11.1 E51
1:00 — 1:30 PM
February 7 '20

The reinvention of high-street retail

Gerrit Heinemann addresses the special challenges facing the high-street retail trade in the digital age. His main aim is to shake up local retailers and show them how to reinvent themselves. He describes current changes in customer behaviour and examines new ways to digitise retailers. Ultimately, they only have a future if they succeed in taking advantage of the opportunities offered by the Internet.

Prof. Dr. Gerrit Heinemann

Professor of Business Administration, Management Theory and Retail and Head of the eWeb Research Center at the Niederrhein University of Applied Sciences

Subject to changes without notice

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