The in-store customer journey: the shopping experience as an event
The aim of the lecture is to provide new ideas for PoS design and to give insights into the possible future of product presentation as a customer experience.
- From ‘post-war’ to ‘Z’ – 5 generations in the store and everyone wants to be addressed
- The shopping experience – enthusiastic customers move from evaluating to recommending
- Shop concepts of tomorrow – the things to bear in mind when modernising