The future of shopfitting: opportunities and potentials to design a sustainable and effective high-street retail trade
Retail is the future. Based on tradition. Years ago, the rule of thumb was to refurbish shops about every seven years in order to give customers a feeling of competence and freshness. But our world's resources are reaching their limits – and this also applies to the design of retail spaces. Are we facing a gloomy future or are there obvious potentials and opportunities for environmentally and economically sound shop design? Outlooks and inspiration for the future of the high-street retail trade.