My parents are business owners and hence risk takers.
Accordingly, the desire to impact our world and “control” our own fate have
obsessed me since a young age. After graduating with a masters in
entrepreneurship from EMLYON Business School, I worked as a strategy consultant
for AT.Kearney. One day, I realized, while observing my grandmother’s store,
that retail needed to be reinvented. This led me to create Wishibam and its
offer to assist retailers in their digital transformation. Our aim is to help
them achieve sustainable growth by being truly omnichannel to answer today and
tomorrow’s consumer demands.