After heading several professional organisations over the course of 30
years in the consumer goods sector on the one hand (lighting, furniture, toys,
textiles etc.) and producer goods on the other (electromechanical and
telecommunications equipment), 25 years ago Gilles Muller founded a PR
consultancy alongside: re-active RP. This agency specialises in practical PR
strategy, promotional activities and brand recognition policy thanks to active
networks in various spheres of influence.