Anne Reboux is a former IT and Business consultant. After three years in Australia, she joined her brother Charles Reboux who had created the sustainable clothing brand Gorfoo. Sourcing materials with a low impact on the environment became their main goal. That’s how they discovered hemp textile, in the north of Vietnam. To optimize the valorization of this highly ecological plant, they started to develop on a new textile fibre base on hemp : IROONY, « the smart hemp fibre ». Today Anne Reboux is the COO of the IROONY project.