Die Amazon-Folgen: Investitionen, Patente und die Zukunft
This presentation will explore the patents, acquisitions and new business launches by Amazon in the textile and apparel sector. We have seen prominent patents such as the automated fibre-to-garment facility from Amazon, the company has acquired body scanning technology to better discern apparel fit, and has launched its own fashion apparel ranges. But what does all this mean for the competitive landscape of the industry? And how must the traditional industry respond to this new giant coming onto the scene?