Bob McCarthy’s involvement in the field of sound system optimization began in 1984 with the development of Meyer Sound’s Source Independent Measurement™ (SIM™), which was inducted into the TEC Awards Hall of Fame in 2019. He has been an active force in modern sound system design and optimization for over 35 years, including three generations of SIM, thousands of designs, tunings, training seminars and publications. Recent designs and tunings include the ongoing Metallica World Wired tours, Roskilde Festival, Shanghai Disney Resort and more. His award-winning book, Sound Systems: Design and Optimization, now in its third edition has sold over 15,000 copies in three languages. USITT presented Bob with the Distinguished Achievement in Sound Award in 2014. Bob is Director of System Optimization at Meyer Sound.