The international quality competitions of the German Butcher Association (DFV) take place on the competition area in Hall 12. Here, every butcher's shop involved can compete with the diversity of craftsmanship and the quality of its products in an international comparison. Not only the trophies, medals and certificates make the competitions attractive. They are also an important tool that companies use for self-monitoring and quality improvement.

The ‘International Quality Awards’ are organised by the German Butchers’ Association as part of the IFFA 2019. The aim is to underscore the immense importance of artisan made products and the tradition of these specialities. The awards should emphasise the quality of the products and are a great way for a company to promote itself.

The IFFA Forum combines expert lectures during the morning with practical examples from exhibitors in the afternoon, and highlighting an important industry trend every day. On Saturday, the forum will start in the afternoon, focusing on the topic "Food Trends: Ingredients". On Sunday everything in the forum revolves around "butcher’s trade and sales". The fair Monday will be dedicated to the top topic "Production Optimization and Digital Solutions", on Tuesday experts and exhibitors will shed light on the current state of "Food Safety". On Wednesday, May 8, the IFFA Forum will be dedicated to the theme of "Packaging", the final day of the fair, which will be held in the morning, and will be dedicated to "Resource Efficiency". All lectures are in German or English and will be translated simultaneously. The forum is free of charge and open to all trade visitors.

At the IFFA Kitchen visitors can see a production line with meat-processing machines in operation. Under realistic circumstances, food engineers will demonstrate how sausage is made several times a day – and the finished product will be available for tasting immediately afterwards.  

Go on a journey of discovery, and join one of the thematic tours of the fair to exciting novelties. For the first time for this year's IFFA, we are offering the "IFFA Discovery Tours" in the fringe program. Guided tours of various topics are offered daily from 4 to 9 May 2019. Participation in the approximately 1,5-hour tour is free of charge.

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DFV Quality Competitions . ‘Trendfleischerei – Butchery Trends’ . Market Place Hall 12.0, Stand D29
9:00 AM — 6:00 PM
May 9 '19

Special Exhibition: ‘Butchery Trends’

The ‘Butchery Trends’ in Hall 12.0 will showcase ways in which the butcher’s shop of tomorrow might create and present their product range, so as attract new target groups and ensure loyalty from established customers. Alongside traditional meat and sausage specialities, adapted to today’s tastes and changed eating habits, the selection could well also include products that reflect the current spirit of the age. Creativity and skill are needed to pick up on the trends and implement them with the top quality we associate with artisan work. At the same time, master butchers are also increasingly expected to become experts in nutrition. And they are extending their qualifications as product specialists to become for example ‘meat sommeliers’ - specialists who can advise on wider issues, as well as prepare and sell meat. The special exhibition will also showcase ideas for ways in which a butcher’s shop can react to the enduring trend for the away-from-home market and/or ‘food to go’. The special exhibition is a cooperative venture between the J.A.Heyne School of Butchery Frankfurt, the Frankfurt / Rhine-Main Chamber of Trades, the German Butchers’ Association (DFV), the Central Cooperative of European Butchers (Zentrag) and Messe Frankfurt.

Subject to changes without notice

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