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Vanessa Borkmann

Vanessa Borkmann studied architecture and urban planning at Technische Universität Stuttgart and Eidgenössische Technische Hochschule (ETH) in Zurich. She currently is writing her doctoral thesis at Technische Universität Stuttgart on the mental impact of hotel stays on business travellers.

Borkmann is a research associate at Fraunhofer-Institut für Arbeitswirtschaft und Organisation (IAO) in Stuttgart and is responsible predominantly for conducting research in the field of hotels and tourism. Since June 2007 she has directed the hotel and event real estate division of the Fraunhofer inHaus-Zentrum in Duisburg. Borkmann is the initiator of and project manager for the joint FutureHotel research project that operates the FutureHotel showcase, for which she was awarded the Innovationspreis für Technologiemanagement by Fraunhofer IAO in 2011. Borkmann also is the initiator and scientific director of Alpen FutureHotel Y, a joint research project designed to predict the future of alpine tourism in 2030 and present innovative hotel concepts. Borkmann is responsible for the conception and realisation of innovative solutions for diverse hotel development projects, for example, the digitalised, mobile customer journey (including room selection, check-in and check-out processes) at Hotel Schani in Vienna. In 2017, Borkmann received the Hospitality Innovation Award for her outstanding achievements that have had a sustainable impact on the hotel industry.

Borkmann develops and researches concepts and solutions for innovative buildings as well as innovation- and performance-enhancing spatial environments, predominantly hotels and offices. During the construction of Zentrum für Virtuelles Engineering (ZVE) in Stuttgart, Borkmann represented the users and provided scientific support for the designing of the building, planning of the office environment and designing of the Urban Living Lab. Borkmann is the editor and author of multiple scientific studies, books and expert publications. She also teaches and lectures at numerous academic and professional events.

photo: Bernd Müller, © Fraunhofer IAO

Lectures Hall 11 Level 0, Foyer GER Sleep! The Future Forum
1:15 — 2:00 PM
January 10 '19
Subject to changes without notice

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