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Karen Löhnert is the managing director of sleeperoo GmbH, which she founded in 2017 following a career in tourism and hospitality. sleeperoo offers sustainable pop-up adventure nights at special locations. Based in Hamburg, the young company manages the futuristic-looking Design | sleep Cubes, which can be placed in exclusive indoor and outdoor settings, amidst wildlife or culture, where sleeping usually is not allowed. The cubes currently are available in 12 German states, and sleeperoo has been presented with an award for them by Katzensprung Deutschland. Most recently, sleeperoo convinced Dagmar Wöhrl of VOX’s Die Höhle der Löwen, a TV show for entrepreneurs, to invest in the company. Cities and touristy areas benefit from the concept because it offers a tool for advertising events and venues that cater to Instagram and provides a basis for storytelling.