Guten Gewissens schlafen mit Fairtrade
Lecture in german
One of the major challenges companies face is making sustainability tangible. Fairtrade offers organisations the opportunity to master this challenge together and supports its partners in devising genuine and conclusive communications with customers. The renown of the Fairtrade seal and its direct connection with cotton farmers and workers have allowed the organisation to recount stories that are moving. People need to feel comfortable, in particular when it comes to bed linens. Fairtrade can be a bonus for a conscientious choice and increase the feel-good factor. The speaker will illustrate how our partners have integrated Fairtrade bed linens into their product portfolio successfully and have increased customer satisfaction.