Sustainable Consulting – the Right Arguments for Animal Protection and High Quality
Lecture in german
From bone-chilling winters to balmy summers, the right bed cover combined with a pillow that meets the user’s needs ensures restful sleep and high performance during the day. From luxurious down to functional fibres and cushy wild silk or cashmere, every material has its benefits. While only a few years ago weight, transfer of humidity, volume and other parameters prevailed in customer consulting, today consumers base their choice on yet another criterion. Especially in the case of down and feathers, more and more customers look for ethically sound sources. Producers of bed products, retailers and consumers set great store by certificates and seals that confirm the exclusion of feather and down from live animals, material from foie gras production, and animal husbandry controlled by independent third parties. The DOWNPASS 2017 meets all these criteria regarding animal protection. Also, it is the only zero-tolerance standard that focuses on top quality investigated in mystery shopping programmes. The speaker will illustrate how this bundle of arguments can be presented to customers in a convincing manner and in what way consumers’ requirements regarding sustainable products have changed.