How does your customers prefer to sleep?
Lecture in english
Knowing your customers’ emotional preferences can help you match your products to their needs and thereby provide them with optimal satisfaction and, in turn, win their loyalty. Our previous understanding of target groups and their behaviour is being greatly challenged. We know people’s purchases are driven by emotions. This presentation will give you the tools you need to determine and understand your customers’ emotional preferences so you will know WHO to attract with WHAT. Furthermore, this presentation will provide insight into how you can obtain invaluable data on your customers – their emotional data.