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Ambiente 2019 Hall 9 Level 1, D90
1:00 — 1:30 PM
February 12 '19

Channel whatever – the customer journey in the DIY segment

Questions explored in the lecture: Where do consumers find information and where do they buy – at both channel and competition level? How do individual product groups and customer groups differ? And what about different buying occasions and shopping missions? Which vendors perform best in terms of conversion? How important are brand and manufacturer websites when searching for information in preparation for a purchase?



Subject to change without notice

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