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Ambiente 2019 Hall 9 Level 1, D90
1:45 — 2:15 PM
February 11 '19

Customer Experience 4.0 – the human and machine factor

It's not products that interest customers but experiences. They no longer want to be passive consumers; instead they want to be active co-designers of a personal service solution. While digital technology will enable more and more individualisation in the future and ensure fast, seamless interaction, the human factor will continue to be decisive in creating an emotional experience for the customer.

Subject to changes without notice

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