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Victoria Markewitz is part of the European Business Development team of Via
Transportation and ViaVan, the joint venture between Mercedes-Benz Vans and Via,
based in Berlin. She is responsible to drive the launch of Via’s and ViaVan’s licensing
partnerships with European and Middle Eastern public transport operators and cities.
Prior to Via, Victoria worked as a management consultant for Roland Berger in the
Transportation Competence Center, both in Germany and the Middle East, to consult
clients on innovative mobility solutions and strategies.
Victoria graduated from WHU – Otto Beisheim School of Management with a
Bachelor degree in Business Administration and a Master in Management degree.
Fraunhofer Mobility Infusion: Big Data, Smart Mobility and Sharing Economy - How smart is smart enough?
The session interprets current trends and discuss how they can affect future lifestyles and mobility decisions. Keynote presentations highlight the state of consumer and behavioural research as well as strategies and responses of the transport industry. It discusses aspects such as consumer decision-making processes, Nudging, drivers and obstacles to the choice of modes of transport, user-based information and services, and smart regions.