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is no longer just a question of personal attitude. Entrepreneurial success is
also linked to socially responsible and environmentally conscious action.
Whether it is because consumers are becoming increasingly critical, or
because global challenges such as the scarcity of resources and climate
change are destroying people's livelihoods and thus also the basis of the
economy. The solution to this problem therefore concerns everyone. Nanna
Beyer from the agency Scholz & Volkmer will present this new approach:
CSV - Creating Shared Value.
As an example, the award-winning local commerce project Kiezkaufhaus, initiated by the agency itself, will be www.kiezkaufhaus.de. An online shop where local dealers offer their products under one roof, which are delivered to the customer on the same day by cargo bike. This combines the convenience of online shopping with the desire to support local independent retailers.