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Dr. Claus Beringer
Fraunhofer Mobility Infusion: Big Data, Smart Mobility and Sharing Economy - How smart is smart enough?
The session interprets current trends and discuss how they can affect future lifestyles and mobility decisions. Keynote presentations highlight the state of consumer and behavioural research as well as strategies and responses of the transport industry. It discusses aspects such as consumer decision-making processes, Nudging, drivers and obstacles to the choice of modes of transport, user-based information and services, and smart regions.