Toolbox for Founders: How to enter markets and engage customers
How founders can ensure they receive the highest level of awareness during the launch phase of their start-up
Awareness is essential in the start-up phase as a growth driver.
However, start-ups lack the means to establish professional
communication at this stage. Founders must, therefore, organise themselves pragmatically in order to achieve the greatest possible
In our lecture, we will show what really matters in launch
communication - from the development of your own brand to
communication through your own channels and in the media.