Toolbox for Founders: How to enter markets and engage customers.
How founders can ensure they receive the highest level of awareness during the launch phase of their start-up.
Awareness is essential in the start-up phase as a growth driver. However, start-ups lack the means to establish professional communication at this stage. Founders must, therefore, organise themselves pragmatically in order to achieve the greatest possible communicative success. In our lecture, we will show what really matters in launch communication - from the development of your own brand to communication through your own channels and in the media.