Prof. Dr. Martine Bouman

Since 1999, Martine Bouman is the Founder and Scientific Director of the Center for Media & Health (CMH) in the Netherlands. Her research focuses on media use, popular culture, narrative persuasion, health communication, health literacy and socioeconomic health differences. CMH designs and explores new communication strategies to effectively reach vulnerable groups in society and stimulates collaborative partnerships between the worlds of media, health and science.  She has earned a global reputation for her research and creative work in designing and testing narrative persuasion and engaging communication strategies (on digital and conventional mass media platforms) to solve a wide variety of social problems in the field of health, sustainability and social tolerance. For her pioneering work she won various prestigious (inter)national awards, such as the Everett M. Rogers Entertainment Education Achievement Award in 2010 and the Marc Cornelissen Brightlands Award 2017. Since 2015, Prof. dr. Martine Bouman has been appointed as an Endowed Professor Entertainment Media and Social Change at the Erasmus Research Centre for Media, Communication and Culture (ERMeCC), in Rotterdam, the Netherlands.

Raum 3 Hypermotion 2018 - Programm DEU EXCHAiNGE
09:30 — 11:00
21. November '18

EXCHAiNGE: Nachhaltige Supply Chains - Ist der Kunde weiter als die Logistik-Akteure?

Viele aktuelle Leistungsmerkmale der Logistik stehen im Widerspruch zu nachhaltigem Wirtschaften.